Our Flagships Stores

As a brand we work with a huge number of retailers all around the world. Some have been on the journey with us from day one, and others have joined us along the way. From independent local yarn stores to department and chain stores, through to online retailers, we value all of their support and the commitment that they have shown and continue to show to the Rowan brand. Every single retailer is paramount to us and has played a crucial part in our history over the last 40-plus years.

As a brand we are always looking forward and developing new ideas, and it was important to us to ensure we continue to embrace and grow these important retail relationships. So, in 2017 we launched our new Rowan Flagship Store programme. Each of the stores who have become a Flagship are an ambassador for the brand and a destination for a complete Rowan experience.

The first store to join us on the program was Black Sheep Wools in Cheshire, followed by Shoreham Knitting and Needlecraft in West Sussex, the first independent store to carry Rowan yarns when our company first started. Since then we have grown, with new flagships joining us from all over Europe to locations as far away as New Zealand.

Our Global Flagship

After many years of having a global flagship store in Liberty of London, in 2019 we moved to a new location. Nestled in a beautiful rural setting, and housed in a light and airy converted barn, we are now in one of the beautiful OSPREY HOME buildings located just outside St. Albans in Hertfordshire, England.

Rowan and OSPREY brands are both synonymous with British style and traditional craftsmanship, and launched within a few years of each other some four decades ago. OSPREY was the brainchild of craftsman Graeme Ellisdon, who set out to bring high-quality leather goods into a market then crowded with cheap plastic imitations. He and his wife Alex Ellisdon remain at the helm of the company to this day.

The store is a truly inspirational space with the complete collection of Rowan yarns and seasonal design collections, and with a friendly & expert team are on hand to advise and guide. Classes and knitting groups are available to join. There are plenty of comfortable sofas for knitting as well as a courtyard when the weather is cooperating. The picturesque Saddlery Cafe is next door, along with several other stores, making this a destination worth visiting.

Rowan at OSPREY HOME

Woodcock Hill | Coopers Green Lane | Hatfield | St Albans | AL4 9HJ | United Kingdom +44 7970 880258 | rowanatospreyhome.co.uk